OPENING
Matteo Fato with 159 Elica employees, Gentili come un ritratto, 2020 (circa)
20 October at 12 am
via Ermanno Casoli, 2
Fabriano (AN)

The artist Matteo Fato lets us enter in his studio telling us about the portrait through his works. The video was made for the GENTILE COME UN PORTRAIT project – curated by Marcello Smarrelli – conceived as part of the 50th anniversary of Elica, which starts from the presumed self-portrait of Gentile da Fabriano in the altarpiece of the Adorazione dei Magi (1423) to recompose , thanks to the mark left on the canvas by each participant, a new, metaphorical portrait, a collective image of the company.

GENTILE COME UN RITRATTO is the project by artist Matteo Fato, curated by Marcello Smarrelli, conceived for the E-STRAORDINARIO – FEC training programme with contemporary art, as part of Elica’s 50th anniversary.

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HOW CAN CONTEMPORARY ART GENERATE INNOVATION IN THE COMPANY?

In this book, through FEC projects with artists, trainers and companies, the authors articulate a working Method, born from a decade of experience in the field, which documents the effectiveness of the collaboration between the art world and the business company world.

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Desirescope was born from the North Star, which has always been a point of reference for travelers on Earth. It is an ideal telescope created to find our deepest wishes lost in the meanders of everyday life: who knows if looking through it will helps us to not lose ourselves anymore.

Leonardo Petrucci, Desirescope, 2019